Typography

01. Font selection

Font design is a method that is lengthy and engaged. Typefaces are developed over a significant period of time by craftsmen, using skill that has been honed over many years. The finest, professionally designed fonts come with different weights and styles to form a full family, plus thoroughly regarded kerning pairs, multi-language support with global characters and expressive alternative glyphs to add personality and variety to typesetting.

02. Size

The finest, professionally designed fonts come with various weights and styles to form a complete family, plus carefully considered kerning pairs, multi-language support with global characters and expressive alternative glyphs to add personality and variety to typesetting.
The point scheme, dating back to the 18th century, is the most popular technique used to evaluate sort. One point is an inch of 1/72. 12 Points make a pica, a unit used to measure the width of the column. It is also possible to measure type sizes in inches, millimeters or pixels.

03. Leading

Leading outlines the vertical space between each type row. It’s so named because, in the days of metal typesetting, strips of lead were used to separate lines of type. For legible body text that’s comfortable to read, a general rule is that your leading value should be anything between 1.25 and 1.5 times greater than the font size.

04. Tracking and kerning

Kerning is the method by which the space between characters is adjusted to generate harmonious pairing. For example, where a’ A’ upper case meets a’ V’ upper case, their diagonal strokes are usually kerneled so that the top left of the’ V’ sits above the bottom right of the’ A.’ Kerning is like monitoring, but it’s not the same thing. Tracking is the process of adjusting all characters ‘ spacing in a single word and is applied evenly.

05. Measure

The word ‘ measure’ defines a text block’s width. It’s obviously an significant factor if you’re trying to attain the optimum reading experience. If your lines are too long, your reader can quickly get lost, while the reading experience is unnecessarily broken by a too short measure. To assist you define the optimal measure for your typography, there are a number of theories. One thumb rule is that your lines should have a length of 2-3 alphabets (such as 52-78 characters, including spaces).

06. Hierarchy and scale

If all the type within a layout looks the same, the most important information is hard to know. Size is a main way for typographers to generate hierarchy and guide their readers. Headings are generally big, subheadings are lower, and the sort of body is still lower. Size is not the only way to define hierarchy–with color, spacing and weight it can also be accomplished.

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